Instagram is the most popular platform for its heart button, the beloved social media app for over a billion users. This platform made it easy for people to show some love to the content people through the double-tap feature. But recently, the Instagram team came up with an idea to hide like numbers. This happened to increase friendly interactions on Instagram. So, do these likes still matter in gaining popularity? Why do Instagram likes matter? There are many paid services through which likes for this social page are bought. Why is it so? Why are people so eager to buy paid likes when they know they can hide them? ● These little hearts on Instagram tell people what type of content their followers like to see. ● They act as motivation to post more similar content. ● These tell other aspiring influencers about the popularity of posts. ● Although likes do not come under primary Instagram standards for assessing popularity, they still pass as one of them. ● Through red hearts, businesses, especially those with the mindset to increase sales, can show their authenticity. ● The double-taps work to affect the psychology of people. This means that pages with more likes tend to be reliable and authentic. But, that does not mean you need to go out to Buy Instagram automatic likes. Because organic traffic and genuine likes always win over fake ones.